Monday, July 30, 2012

Guest Post: Make money with your blog with these three strategies

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There are dozens of ways to make money with a blog. Unfortunately, it’s not always easy to pick a strategy and make it successful. There are many bloggers who work hard and yet never seem to make it. If you’re trying to make money with your blog you should consider one of the following strategies to help you succeed.



Advertising

This is one of the most common ways that bloggers try to make money. It’s not as easy as throwing up a few posts and signing up for Google AdSense, however. You need to have a few different areas to consider when going this route. First, you should pick a topic you can actually enjoy writing about. You’re going to be spending a lot of time working in this niche, and it will be less of a chore if you enjoy it. Sometimes the next aspect interferes with the first, but you also need a topic that is relatively popular. Ultimately, you need traffic to sustain the advertising model and if no one is interested in the topic it’s going to be nearly impossible to make money. So, pick a topic you enjoy and one that has the potential for traffic. Then, get to writing and building an audience!

Affiliate

Another way bloggers make money is through affiliate programs. Various retailers and businesses have affiliate networks that allow you to get a piece of every sale that comes from a link on your site. Amazon is a popular example, where you can take a percentage of the sale if someone buys something from the store after coming in from your link. In this strategy the most successful bloggers are often adding value around the products they’re linking to. For example, some photographers do in-depth reviews of cameras and then link to the camera. They often disclose the affiliate link, and ask that if people decided to buy based on the review that they do it through the link so the photographer can make some dough. The idea in this model is to provide a lot of value for the reader, then give them a way to make a purchase based on your advice. It’s a win-win situation when handled correctly!

Business advancement

It’s hard to make money directly from a blog, so oftentimes bloggers find themselves using the blog to supplement some other kind of business. For example, a site with a storefront might use the blog to bring in more traffic to make sales. Blogging can add value to any business out there, so don’t be afraid to use it as a way to increase profits instead of a profit generator in itself. If you have a passion for blogging and a good business idea, you should pursue the business idea and use the blogging to make it that much better.

Any of these three strategies will help you make money blogging. It’s up to you to pick the option that’s right for you and get working.

About the Author: Carolyn is a guest writer and inventory management expert. She uses 3dcart, BigCommerce, and Shopify order management to meet her business needs.

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