Thursday, May 31, 2012

Blogger Tips | Search Description for Better Search Engines Optimization

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Ever since Blogger.com updated their publishing platform, there are a lot of changes in Blogger.com until we neglect some of the important yet simple parts of the newly updated platform. After writing so many blog posts only today I notice one of the very important things in our Blogger.com post page which I think most of us neglect it or did not notice its existence. The very useful and powerful new feature added in the publishing platform is the "Search Description" function in our post page.

Do not neglect this important part in blogging, it is important or else your blog will lose ranking in search engine result page. 


What is Search Description in Blogger.com
Search description is a short description for search engines to recognize the contents of our blog posts. This function is important because search engines will use it as one of the guidelines to place relevant results in the search engine result page. 


The picture above shows you the example of search description that is appearing in Google search result. As you can see, search description plays an important role in search engine. Search engine will try to match user's searched keywords with your search description and your article's title.

Search Results = Keywords in Search Description + Keywords in Article's Title

Now, do you see the importance of the search description? Have you updated all your blog posts with search description?

How to Optimize Blogger's Search Description for Search Engines Optimization
If you want to have proper optimization for the search description, it is best to include some of your important keywords in your search description. 


You can place search description as shown in the picture above. The place I draw a red box is the place for you to write in your search description. 

Example of search description:
  • "A blog about blog design and social networking"
  • "Photography Blog | How to Take Photos of Object"

Search description is a short summary about your blog posts. Just make it short and simple in less than 150 words.

So, that is it. I learn a new feature about Blogger - Search description and you also learn a new thing by reading this blog post. I hope you like it. 

About the Author: This Post is written by William Lee (Nickname: Greenleaf). Make money blogging and work from home is the best job I ever experienced.