Thursday, November 3, 2011

SEOMoz Linkscape Tool: Powerful tool for SEO

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If you are looking into more detail about your blog as compared to other blogs, you need some great tools at your disposal. Previously, I have talked about Alexa Ranking for Better Blog Traffic. In this post, I am going to share with you another tool that is quite similar to Alexa tool, it is called OpenSiteExplorer tool by SEOMoz.

OpenSiteExplorer tool is another great online tool to check your blog and to check on other blogs as well. It is Free and it has paid version as well. You can look at several important information especially your blog authority.

Search Engine Optimization | SEOMoz Linkscape Tool: Powerful tool for SEO

open site explorer Tool

OpenSiteExplorer tool is free for everyone and the tool is located at You can hop over to the site to try out the tool yourself or you can continue reading my blog to learn in detail about OpenSiteExplorer tool.

What OpenSiteExplorer can do for you:
1. Discover blogs that are linking your blog
2. Discover links that are directed to your old,out-dated or broken pages and fix it.
3. Spy on your competitors' links

Discover Blogs that are Linking Your Blog

OpenSiteExplorer tool works quite similar to Alexa ranking tool. You can use OpneSiteExplorer tool to do research and find out which sites or blogs are linking to your blog. This is important because you need to know which blogs are linking your blog and maintain good relationship with them.

If you still have not forget the basic of search engine optimization, it is the number of related sites that link to our blog matters the most. The more similar niche blogs or sites that linking to our blog, the higher our blog authority and the higher our rank will be in the search engine.

Discover Links to Old pages, Out-dated or Broken Pages, Fix It

You can use the OpenSiteExplorer tool to check your blog and find out broken links, broken pages as well as old pages on your blog. You can fix them and those broken pages and broken links can become very powerful traffic source for your blog.

Spy on Competitors's Links

Since the Internet is so BIG that there are millions of blogs writing on the same topics, we have to know what our competitors are doing. OpneSiteExplorer tool can help you do this. For your information, you can do this on Alexa as well.

For example:
If you are writing a news blog, you might want to check HuffingtonPost. You can key-in HuffingtonPost URL to OpenSiteExplorer tool to look at:

  • The total number of sites linking to their page. (Inbound links)
  • The sites that link to their page (You might want to check them out)
  • Total Links to their site
  • Anchor Text

You can make use of all these useful resources to get your blog rank higher and ranked nearer to HuffingtonPost in the search engines. Try to get your blog linked by those sites linking to HuffingtonPost and you are on your way to the top of search engines.

I hope this helps you understand more about search engine optimization and OpenSiteExlorer tool.

About the Author: This Post is written by William Lee (Nickname: Greenleaf). Make money blogging and work from home is the best job I ever experienced.